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Shye Dar has extensive experience in marketing and CRM operations, currently serving as Marketing Automation Lead at DarioHealth Corp. since December 2018. Prior roles include CRM Operation Manager at Plarium, Head of Ecommerce at Digital Harmony, and CRM Manager at NeoGames, where responsibilities included managing marketing campaigns for diverse customer segments. Shye co-founded Fat Dalmation, an interactive studio specializing in 3D and animation, and earlier worked as an HTML Developer at Waves Audio, focusing on web development using HTML5, CSS3, and JavaScript. Shye began the professional journey as a Security Professional at EL AL Israel Airlines and holds a BA (Hons.) in Multimedia Arts from Middlesex University.