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Erez Genkin is an experienced marketing professional currently serving as the Marketing Operations Manager in the CRM & Engagement department at DarioHealth Corp. since March 2022, where responsibilities include managing automated marketing communications using the Braze platform and analyzing campaign performance. Prior to this role, Erez worked at MyHeritage from January 2015 to March 2022, first as an Engagement Product Manager overseeing email campaigns and engagement projects, and previously as a Scrum Master and QA engineer focusing on quality assurance and automation testing. Erez's career also includes roles in account management at iCommerce, volunteer small business development with Nachshons Foundation, customer relations at RRsat, market research at IBM, and teaching at Ankori High School. Erez holds an MBA in Marketing and Strategy and a B.A. in Business Administration and Communication from The Hebrew University of Jerusalem.