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Alyssa Cannistra is a Senior Marketing Analyst at Darden, currently working on the Yard House brand. Prior to this role, Alyssa worked at Parrish Medical Center as a Communications Specialist, focusing on maintaining brand perception through various communication channels. Alyssa's experience also includes being a Case Competition Team Member at the American Marketing Association, where Alyssa conducted market research and assisted in developing marketing strategies. With a background in marketing and a MBA from the University of Central Florida, Alyssa has a strong foundation in brand management and customer relations.