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Anhara Alvarez currently serves as the Head of Retail Marketing and Key Account Manager at DANOSA, where responsibilities include spearheading global retail marketing and innovation strategies and managing a team of ten professionals. Prior experience includes roles at VF Corporation as Retail Marketing Manager for EMEA, directing retail communication and trade marketing strategies with a €2.5M budget, as well as stints in sales and customer account management at Knauf AMF Plafondsystemen B.V. and architectural solutions management at Saint Gobain, where a new architectural sales department was established. Anhara has also contributed to academia as a lecturer on energy efficiency. Educational qualifications include an Executive MBA from Esade and multiple degrees in engineering and design from institutions such as Universidad de Burgos, MIT Sloan School of Management, and Central Saint Martins.