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David Lachance has a wealth of experience in the sales and marketing industry, working with various well-known companies such as Groupe Dandurand, Molson Coors, General Mills, Anheuser-Busch InBev, and Labatt Breweries of Canada. With a background in business and marketing from Université Laval, David has held a variety of roles such as Chief Operating Officer, Vice President of Sales, Sales Director, and Regional Director. David's expertise lies in key account management, retail, on-premise, customer marketing, trade strategies, category management, and trade marketing. David's career has been focused on driving sales growth and developing effective marketing strategies.