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Parker Rider is a skilled data analyst with extensive experience in providing insights and strategies across various sectors. Currently serving as a Category Insights Analyst at Danco, Inc. since March 2021, Parker previously held roles at Topgolf, including Guest Insights and Strategy Analyst II and Junior Marketing Data Analyst, from August 2017 to March 2021. Parker's analytical expertise was further honed at Tarleton State University, where research on nearly 100 million tweets from LA County utilizing natural language processing techniques was presented at the TAMUS Pathways Symposium and accepted into the 2017 International Conference on Machine Learning and Data Mining. Parker also contributed to education as a Graduate Teaching Assistant and gained managerial experience as a Shift Manager at Pizza Hut. Parker holds a Master of Science in Mathematics and a Bachelor of Science in Mathematics, both from Tarleton State University.