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Blair Peterson has been working in the industry since 2005. Her first role was as a Sales and Public Relations Associate at J.FOLD in 2005. Blair then worked at Liz Claiborne as an International Merchandiser (Accessories) and Jr Merchandiser Europe/Middle East from 2007 to 2010. In 2010, they worked as a Merchandise Manager (Product Development) at Spanx and as a Merchandise Manager for Accessories and Licensing Categories (BUYER) at Esprit. From 2014 to 2019, they worked at HOLLY HUNT as Director of Merchandising: Lighting and Accessories, Director of Lighting, Senior Manager of Inventory Planning: Furniture & Lighting, and Merchandise Manager. Most recently, they have been working as VP of Strategy at Dana Rebecca Designs since 2019.

Blair Peterson attended Emory University from 2001 to 2005, and also attended St. Louis Friends.