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Barbara Bechini has extensive work experience in the fields of SEO management and consulting. Barbara is currently working as an SEO Manager at Dalma, a rapidly growing digital pet health insurance company. Prior to that, they held the same position at Captain Contrat, where they provided legal and administrative support to small businesses. Barbara also worked as an SEO Manager at Proprioo, an innovative real estate agency, and as a Consultant SEO at Neo@Ogilvy and as a Freelancer. Barbara began their career at AXA as an SEO Specialist, where they were responsible for keyword analysis, content optimization, and performance tracking. Barbara has also held roles as a Content Writer at You Start Me Up and as a Communication and Marketing Officer at a startup. Overall, Barbara's experience showcases their expertise in SEO strategy, content optimization, and digital marketing.

Barbara Bechini has a strong education background in the field of digital and e-business. Barbara completed a Master's degree in Web from ECITV between 2015 and 2017. Prior to that, they earned a Bachelor's degree in Marketing from PPA Business School, graduating in 2015. In 2012, Barbara attended AKOR Alternance, where they pursued a BTS degree in Management of Commercial Units, with a focus on project management.

Apart from their formal education, Barbara has also obtained certifications in Google Analytics and AdWords. In May 2017, they completed a course called "Google Website Analytics Strategies" and earned a certification in Google Analytics. Around the same time, they also obtained certification in "Google AdWords Certified", an advanced course in AdWords.