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Diana Osberg is the National Director of Field Marketing at Dairy Queen since August 2023, responsible for leading regional, DMA-based, and local store marketing strategies. Previously, Diana Osberg operated as a Strategic Marketing Consultant at Diana Osberg Consulting, LLC from September 2018 to December 2023, providing consulting services to franchise brands. Significant prior roles include Senior Brand Manager at Home Franchise Concepts for multiple brands, Marketing Consultant/Project Manager at Creatis for UnitedHealthcare, and various marketing leadership positions at Buffalo Wild Wings for 15 years. Early career experience includes managing substantial marketing budgets and event coordination at Engauge | Digital Marketing and iHeartMedia. Diana Osberg holds a Bachelor of Arts in Journalism and Psychology from the University of Wisconsin-Madison and a Scrum Fundamentals Certification from VMEdu.com.