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Michael Lichte

Chief Insights & Optimization Officer at Dairy Farmers of America

In his current role as chief insights and optimization officer, Michael guides DFA’s strategic plan and drives performance through aligning DFA’s business units on focused collaborative efforts. Michael has worked with DFA since 2004, and he has previously served in a variety of capacities, like senior vice president of sales and marketing, vice president of milk optimization and customer relations, as well as former positions as a market specialist, market analyst, manager of supply chain systems and analysis, director of dairy marketing, vice president of dairy marketing and business planning, vice president and general manager of dairy powder ingredients and vice president of Ingredient Solutions’ sales and operations planning.

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