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Justin Walls possesses extensive experience in social media management and digital marketing, currently serving as the Digital Engagement Lead at Daily Hive since January 2021. In this role, Justin develops and manages branded content across social media channels, enhances brand awareness for clients, and collaborates with various teams. Prior roles include Social Media Specialist and Digital Media Buyer at Pressboard, where Justin implemented social media strategies and managed advertising campaigns. Additional experience as a Media Planner/Buyer at Essence and in community engagement with ChizComm Ltd. highlights expertise in campaign optimization, audience generation, and performance analysis. Justin holds a Bachelor of Arts (Honours) from Ryerson University with a major in Cultural Studies and a minor in Communications.