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Mr Li is a Corporate Director and Head of the China Motor Business, responsible for its daily operation and long-term development. Mr Li has been with Dah Chong Hong for more than 30 years and has held various senior positions involved in the operation and management of the company’s 100+ mainland China 4S shops and range of supporting services. With decades of motor industry experience, Mr Li is currently the Vice Chairman of the China Automobile Dealers Association. He holds a Master of Science degree from the University of Greenwich.