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Marianna Paavonen has extensive experience in digital marketing, having held multiple roles at Dagmar since April 2017, including Digital Manager, Senior Digital Planner, and Digital Planner. Prior to this, Marianna worked at IUM Finland from March 2011 to March 2017, serving as a Content Strategist, Social Media Strategist & Team Leader, as well as in various digital planning roles. Earlier experience includes a position as Assistant Editor at Metronome Film & Television. Marianna holds a Bachelor of Engineering in Media Technology from Metropolia University of Applied Sciences and has also studied at Universidad Politécnica de Madrid.