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Alejandra Sofía Serrano Rivas is a skilled professional with substantial experience in product management and web development. Currently serving as Regional Product Manager at DACAS since June 2022, prior roles include Product Manager de Infraestructura and accounts executive at FREE S.A., where responsibilities involved managing key accounts, developing sales strategies, and analyzing client needs. Alejandra also gained web development experience as a Full Stack Developer at Viste.com, focusing on e-commerce solutions. Educational qualifications include a degree in Full Stack Web Programming from Digital House, an Analyst Functional certification from EducacionIT, and a degree in Social Communication with a specialization in Advertising and Public Relations from Universidad Rafael Belloso Chacín.