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Hafsa FATINE is a skilled brand and communication specialist currently working at Nestlé Nespresso SA since July 2021, with extensive experience at DABA, Nespresso's exclusive distributor, since October 2011. In various roles, including Chargée de communication and Brand Specialist, Hafsa has successfully managed product and service launch campaigns, organized monthly press events, and implemented omni-channel communication strategies. Responsibilities have also included overseeing media planning, merchandising, business development, and customer satisfaction studies across multiple retail outlets in Morocco. Hafsa holds a Master's degree in Marketing, Management, and Communication from TBS Education and a BTS in Commerce and Business Management from Ecole Française des Affaires.