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Blanca Balcells Armengod is an experienced professional in data analysis and digital marketing, currently serving as E-Commerce Insights Manager and E-Commerce Digital Analyst at DABA since July 2021. Blanca holds a significant academic role as a Lecturer and Coordinator in the Master in Data & Marketing Intelligence at INSA, contributing to the definition and teaching of the program. Prior experience includes positions as Digital Analyst at Grupo Planeta and DDB Spain, where data analysis shaped strategic plans across various digital platforms. Blanca has also lectured on topics related to digital marketing, social media, and data analytics across multiple educational institutions. With a strong educational background in sociology, business statistics, and digital marketing, Blanca combines academic expertise with practical industry experience, including project management and market research.