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Argenis Carolina Cruz Muñoz is a Customer Insights & Sales Analyst at DABA (Nespresso exclusive distributor) since March 2023, specializing in customer segmentation and marketing campaign evaluation through data analysis. Previous experience includes roles as a Data Analyst at Oxfam Intermón, Business Analyst at Comunica, and Quantitative Analyst at HAMILTON GLOBAL INTELLIGENCE, focusing on data collection methodologies and market analysis. Argenis has also worked as a freelance consultant for Grupo CMD and as a Research Analyst for GRUPO COOMEVA, managing market research projects across various sectors. Early career included statistical and research work with the Cámara Colombiana de Infraestructura. Argenis holds a diploma in Computer Programming from Universidad del Norte, a Master's in Marketing and Market Research from Universitat de Barcelona, a diploma in strategic marketing, and a degree in Statistics from Universidad del Valle.