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Ana Raquel Lanza is a Customer Insights & Sales Analyst at DABA, Nespresso's exclusive distributor, since April 2022. Previously, Ana Raquel worked as a Data Analyst at Banco Davivienda from January 2019 to March 2021, where responsibilities included developing data visualization tools, analyzing sales channel performance, and collaborating with IT on data pipelines. Ana Raquel has also held various roles at Banco Davivienda, including Supervisor in the Debt Collection Call Center, where leadership and strategy development were key focuses. Earlier experience includes a position in Trade Marketing at Stanley Black & Decker and as a Chargeback Assistant at BAC Credomatic. Ana Raquel holds a Master's in Big Data & Analytics from EAE Business School and a Master's in Marketing and Commercial Management from ESIC Business & Marketing School, alongside a Bachelor's degree in Industrial and Business Administration from Universidad Tecnológica Centroamericana.