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Paul Briley is a seasoned professional in data, analytics, and commercial strategy, currently serving as Director of Data & Analytics (Interim) at Coca-Cola Europacific Partners since May 2023 and as Co-Founder of Bedrock Data since January 2024. Briley also provides advisory services at Cynozure Group, focusing on data transformation initiatives across various sectors, including publishing and financial services. An independent advisor for Outrospect, Briley works with clients in diverse industries such as data analytics and sports, while previously holding key roles at MUSO, Midtown Consulting Group, and Nielsen, where a significant contribution to global media client management and revenue growth was made. Educational background includes a Bachelor's Degree in Business and Marketing from Cardiff University.