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Kate Guaran is an experienced marketing professional currently serving as the Senior Marketing Lead at Cynosure, LLC. since October 2021, where responsibilities include overseeing marketing across various channels for a global B2B Aesthetic Energy Based Device company. In addition, Kate is the Director and Co-Founder of Eir Women, launched in January 2023, focusing on supplements and community support for women over 40. Previous experience includes consulting in brand, innovation, and communications, as well as significant roles at Canon Australia and Kraft Foods Group, where Kate led marketing strategies and innovations across multiple divisions. Educational qualifications include a Bachelor's in Marketing from Swinburne University and a Certificate in Design Thinking from RMIT Online.