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Vitalija Rinkevičiūtė began their career in 2018 as an Assistant Store Manager at JACK & JONES, where they worked from January 2018 to June 2019. Vitalija then transitioned into the field of SEO, starting as a Junior SEO Specialist at Media Arcade in December 2020 and working until March 2021. Vitalija continued to develop their skills in SEO by working as a Junior SEO Specialist at Cybernews from March 2021 to April 2022, before being promoted to the role of SEO Specialist in April 2022, where they are currently employed.

Vitalija Rinkevičiūtė completed their Bachelor's degree in Intermedia/Multimedia from Vytauto Didžiojo universitetas in the years 2016 to 2020. In addition, they obtained certifications in Search Engine Optimization Fundamentals and Introduction to Search Engine Optimization from Coursera in October 2020 and September 2020, respectively.