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Berta Ventura is an experienced Paid Media Strategist at Cyberclick, leading the Paid Social & Programmatic team since April 2016 and creating tailored strategies for clients in various sectors including Travel, Banking, Pharma, Retail, and E-commerce. Prior to this role, Berta served as Digital Marketing Manager at Trabajo Próximo, where responsibilities included developing B2B and B2C marketing strategies and optimizing conversion funnels. Berta's career began at Facebook as an Advertising Account Manager, focusing on E-commerce & Apps, and included a position at DECATHLON handling internal and external communications. Berta's early experience also includes an internship at BBDO supporting communication campaigns across industries. Berta holds a Bachelor of Arts in Advertising and Marketing Communications from Universitat Autònoma de Barcelona and an MBA in Management and Marketing from EAE Business School.