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Betty Kulbak-Aharon serves as the Vice President of Strategic Partnerships at the Cyber Education Center since March 2019, leading the strategic partnership and marketing departments to enhance social impact and sustainability while actively contributing to the organization's leadership team. Previously, Betty founded and led Best Practice Marketing Israel as CEO and Chief Consultant from January 2014 to March 2019, providing strategic marketing solutions across various industries. Prior experience includes significant roles at Unilever, focusing on brand management and marketing strategy, and as a Senior Account Executive at Gitam BBDO, specializing in client relations and advertising campaigns. Betty's educational background includes a BA in Psychology and Mass Communications from Tel Aviv University and an MBA in Strategy, Innovation, and Entrepreneurship from The Academic College of Tel-Aviv, Yaffo.