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Vinicius Cavalcante has been working in the field of marketing since 2017. Vinicius began their career as a Sales Marketing Intern at Primetour Viagens & Experiências. Vinicius then moved on to Optimise in 2019, where they held the roles of CPA Account Manager Junior and Performance Marketing Intern. In 2020, they began working at Kindico Digital Agency as a CPL Account Manager & Graphic Designer. In 2021, they moved to Optimise Brasil to become a CPA Account Manager. Currently, they are working at Cybba as an Account Manager, as well as at BurGui - Hamburgueria artesanal e criativa as a Social Media & Graphic Designer and at Decathlon Brasil as a Media Analyst.

Vinicius Cavalcante obtained their First Certificate in English from Cambridge English Language Assessment in July 2017. Vinicius then attended Faculdade Cásper Líbero from 2017 to 2019, where they earned a Bacharelado in Publicidade e Propaganda. In December 2018, they were awarded 1st place in the Second Edition of the Mix PP Project from Faculdade Cásper Líbero. Vinicius is currently attending Centro Universitário FMU | FIAM-FAAM from 2021 to 2022 to earn a Bacharelado in Publicidade e Propaganda.