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Simon M. has been in the digital marketing industry since 2009. Simon began their career as a Sales Marketing Executive at HF Holidays in 2009. In 2012, they moved to ROI.com.au as a Senior Account Manager SEO & PPC. In 2013, they took a role as Senior Account Manager - Search Marketing, SEO/PPC at Dando. In 2014, they took a career break and travelled to New Zealand and SE Asia for seven months. In 2015, they became an Owner/Director - Search, Display & Social Media Marketing at Capture Digital and a Digital Account Director at McCannBlue. From 2016 to 2021, they worked at Ve Global in various roles including Commercial Director & Head of Client Services & Digital Partnerships - EMEA & USA, Commerical Director - Programmatic Display Advertising & On-Site Conversion Tools - ANZ, and Account Director / Sales Director - Programmatic Display Advertising & CRO Tools. Currently, Simon M. is the Director at InVizible and COO - EMEA at Cybba.

Simon M. attended Clonkeen College, Dublin from 1998 to 2004, where they obtained a Leaving Certificate in High School/Secondary Diplomas and Certificates. Simon then attended Portobello College Dublin (now Dublin Business School - dbs.ie) from 2004 to 2008, where they obtained a BA in Marketing with a focus on Business, Accounting, Business Law and Marketing. Simon also obtained additional certifications from Google (Google Adwords - Fundamentals, obtained in May 2013), FAI (FAI Goalkeeping Cert, obtained in September 2007; FAI Football Level 2, obtained in May 2007; FAI Football Level 1, obtained in June 2006) and ECDL (obtained in June 2002).