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Shannan Smith is an experienced marketing professional currently serving as the Director of Product Marketing at CVS Media Exchange since March 2024, with an extensive background at CVS Health including roles in product marketing and customer success. Prior to CVS, Shannan worked at IBM as a Marketing Operations and Transformation Strategist, and held positions as a Digital Strategist and Social Media Specialist, contributing significantly to lead generation and agile marketing transformation. Earlier experience includes a role as an Analyst at Goman+York Property Advisors, where market intelligence was gathered to inform growth strategies, and participation in The Hartford's leadership development program to enhance customer engagement. Shannan began a career in e-commerce marketing at H.H. Brown, managing advertising campaigns and performance metrics. Shannan holds a Bachelor of Science in Finance from the University of Connecticut School of Business.