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Phillippa Rackliffe possesses extensive experience in marketing leadership roles, primarily at CVS Health since October 2003. Currently serving as the Lead Director for Vaccine Marketing Strategy, Phillippa is responsible for developing integrated marketing plans for the COVID-19 and flu vaccines. Previous positions include Director of Pharmacy Marketing, where awareness and adoption of pharmacy services were prioritized, and Director of Market Activation, focusing on patient-centric product solutions. Additionally, Phillippa held several roles within the ExtraCare loyalty program, managing marketing efforts for over 70 million cardholders. Earlier experience includes a position as Associate Product Manager at CR Bard. Academically, Phillippa holds an MBA in Business and a B.S. in Human Science & Services from the University of Rhode Island.