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Marc Fridson is a seasoned professional in data science and analytics with extensive experience across various industries. Currently serving as the Lead Director of Data Science at CVS Health, Marc manages a team of data scientists and ML engineers while fostering their professional development. Previous roles include Director of Data Science and Data Engineering at Trusted Media Brands, where Marc led the development of cross-platform data solutions and managed data integrity processes. Prior experience includes positions at Sony Music Entertainment and Carnival Cruise Line, focusing on real-time analytics and digital marketing. Marc also has a strong background in academia, having lectured in Applied Analytics at Columbia University, and founded Instant Analytics, a start-up focused on creating an innovative analytics platform. Education includes a Master's in Data Science from The City University of New York and a Bachelor’s degree in Industrial and Systems Engineering from Rutgers University.