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Jaime Martínez de Velasco has a wealth of experience in various roles. Jaime began their career in 2012 as an Account Manager and Strategic Assistant Intern at Neo Labels. In 2013, they were a Lawyer at Garrigues and also served as the Lead Organizer for the first TEDx event in Navarra. In 2014, they were a Market Manager at HotelTonight. From 2016 to 2020, they were the Head of Deliveroo Editions - Spain and Head of Deliveroo for Business - Spain at Deliveroo. Currently, they are the CEO of cuyna.

Jaime Martínez de Velasco studied at the University of Navarra from 2007 to 2013, where they obtained a Degree in Economics and a Degree in Law. In 2011, they participated in a program exchange at Singapore Management University. The following year, they attended a three-month program at IESE Business School in Business Administration. In 2009, they also participated in a program exchange at The University of Hong Kong.