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Chrisden Ferrari is currently the EVP - Head of Product at CUUP, where they are responsible for designing and merchandising a collection of underwire bras. Prior to CUUP, they served as VP/GMM Merchandising at Frederick's of Hollywood and worked as a Director of Merchandising at BCBG Max Azria. With a BA in Psychology from Bucknell University, Chrisden has extensive experience in retail merchandising and brand management.