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Hayley Herlitz is a seasoned marketing professional currently serving as Marketing Lead at CurveTech.AI since February 2024. Prior to this role, Hayley was a Product Marketing Manager at NICE from August 2022 to February 2024, where responsibilities included establishing NEVA and NICE RPA as leaders in the automation market through strategic brand messaging. Hayley's extensive tenure at Nike from April 2009 to July 2022 involved various senior roles, including Global Stores Brand Senior Manager, Football Brand Manager, Strategic Brand Planning and Operations Manager, and Integrated Retail Marketing Manager for Africa. In these positions, Hayley demonstrated expertise in managing brand launches, developing category strategies, and leading cross-functional teams to achieve successful retail experiences and market presence.