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Vero – how she likes to be known – has been helping brands find their path and positioning in the Brazilian market for over 15 years. She has enjoyed a long relationship with IPG, including five years leading Weber Shandwick Brazil‘s consumer practice.

An avid sports and entertainment fan, Vero has worked on agency and client side. She spent two years taking care of brand PR strategy for a streaming service within Brazil and LATAM, coordinating a successful platform launch and growing her football expertise through campaigns for Champions League and Campeonato Paulista.