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Michael Fair has held various roles in the field of strategic planning, brand consultancy, and insights analysis. Starting as a Student in the Technical Marketing Track at Startup Institute in 2014, they progressed to positions such as Strategic Planner at GlobalHue and Senior Research Development Specialist at The List. Michael also worked in roles like Strategist at Commonwealth//McCann and Executive Director of Strategy at VMLY&R. Currently, they serve as the Executive Vice President of Strategic Planning at Current Global. Fair brings a wealth of experience in consumer insights, brand voice development, and strategic planning across a range of industries.

Michael Fair completed their BA in Business Marketing at Michigan State University from 2002 to 2006. In 2014, they obtained a Certificate in Technical Marketing from the Startup Institute. Before that, they attended University of Detroit Jesuit High School from 1998 to 2002. Currently, they are pursuing a Certification in Diversity, Equity & Inclusion from Cornell University, to be completed in 2023.