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Janette Hoefer has over 10 years of experience in PR, communications strategy, and consulting. Janette founded PR Academy in 2023, where they serve as a coach for efficient PR and helps companies increase awareness, prove expertise, and build trust. Prior to that, they worked at Hoefer Communications as a PR and communications strategy consultant, specializing in public relations, B2B comms strategy, and content marketing. Janette has also worked as a content adviser for ADZINE - Online Marketing & Adtech - News Magazin. Janette has served as a communications consultant and PR manager for SurePay and SamsonPR, where they worked with clients such as TuneIn. Additionally, they have worked as a strategic communications consultant and PR manager for German Wahnsinn, Curious Company®, and Autonomo Technologies. Janette's experience also includes roles as a consultant and writer for Micromerce and as an event manager for Criteo.

Janette Hoefer completed their education at the University of Hamburg. From 2007 to 2011, they obtained a Bachelor of Arts (B.A.) in Sociology with a minor in Psychology. Following this, they pursued a Master of Arts (MA) degree in Journalism and Communication Studies from 2011 to 2014. In addition to their formal education, Janette has also obtained several certifications from ADZINE School in various areas such as Ad Technology & Ad-Operations, Multichannel Tracking - Customer Journey Analysis, Performance Marketing Channels in Transition, Programmatic Advertising for Media Buyers, and Programmatic Advertising for Publishers & Marketers.