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Rob Lewis has extensive work experience in various roles, primarily focusing on data analytics, behavioral science, and media theory. Rob is currently the Chief Data Officer at Curated For You, where they design infrastructure for integrating social perceptions of products into e-commerce systems. Previously, they worked as a Consultant at Culture by Numbers and a Computational Social Scientist at StoryFit, where they developed measurement and analytics technologies for streaming platforms and content providers. Rob also founded and managed WalkOut.io, a company focused on developing innovative solutions in the technology field. Prior to that, they worked at Summery, Inc. as a Data Integrity & Software Development professional, where they developed and validated measurement tools and conducted content analysis. Rob's academic background includes working as an Assistant Professor at The University of Texas at Austin, where they taught courses on topics such as management, cultural theory, and analytics. Rob also has experience as a PhD Student and Research Assistant at Michigan State University and as a Grad Assistant and Lecturer at the University of Missouri - St. Louis, where they taught communication theory and conducted research in the field of neuroscience.

Rob Lewis has a Doctor of Philosophy (PhD) degree in Communication with an interdepartmental specialization in cognitive science from Michigan State University. Prior to their PhD studies, they obtained a Master of Arts (M.A.) degree in Communication from the University of Missouri-Saint Louis. Rob completed their undergraduate education at Southeast Missouri State University, where they earned a Bachelor of Arts (BA) degree in Journalism with a minor in Computer Science.