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Elad Katav has been working in the technology industry since 1995. Elad began their career as an Officer in the Israel Defense Forces (IDF). In 2005, they joined Veracity Group as Vice President of Delivery. In 2008, they began lecturing in Inventive Thinking at Ono Academic College. From 2010 to 2015, they worked at Correlsense in various roles, including Strategic Alliances and Chief Operating Officer. In 2015, they became an Advisory at NAYA Technologies, and in 2017 they founded and became CEO of Cupixel Inc.

Elad Katav received an MBA from Reichman University (IDC Herzliya) in 2007, with a major in marketing. Prior to that, they earned a B.S.c in Computer Science from The Academic College of Tel-Aviv, Yaffo in 2004.