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Shalane Barrett is a Senior Vice President at Culture ONE World, where they oversee a team in developing paid media, social media, and content strategies. They also manage budgets, team staffing, and performance. They previously worked at Michigan State University as a VP and Group Media Director, as well as an Adjunct Professor. Prior to that, Shalane was a Media Director at Wavemaker US, where they oversaw paid media strategy and execution for the HHS ASPA COVID-19 Public Education Campaign. They have a strong background in media planning and buying, strategic recommendations, and project management in various industries.