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Will is a Venture Advisor supporting Cultivation’s geospatial investments. He is the founder and CEO of Sparkgeo where he leads a distributed team of geospatial experts. Sparkgeo helps startups, large enterprises, and non-profits across North America make the most of location data and the strategic application of geospatial technology.

Will has an academic background in engineering and remote sensing, and has worked in government, science, resources, and technology sectors. He is also the Chair of Innovation Central Society, a non-profit focused on supporting technology entrepreneurs in Northern British Columbia.