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Hellen P. is a seasoned digital marketing professional with extensive experience in paid social media. Currently serving as a Paid Social Specialist at Cullen Jewellery since August 2023, Hellen previously held the position of Head of Paid Social at Advisible from May 2017 to July 2023. Hellen's responsibilities included developing social media processes, managing and optimizing paid campaigns, leading the Social Media team, and training colleagues on performance marketing strategies. In earlier roles as a Digital Strategist and Digital Analyst, Hellen constructed integrated advertising strategies, performed data analysis, and managed campaigns. Hellen also interned in public relations at UMM in late 2016. Hellen holds a Bachelor's degree in Public Relations and Advertising from UNSW and studied at Universidad Carlos III de Madrid.