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Hooi-Li Fu currently serves as an Account Director at Microsoft, focusing on Defence & Intelligence within the Public Sector in Singapore since October 2023. As a co-founder of CueZen since November 2021, Hooi-Li has also held significant roles at KenSci as Head of Customer Development for Asia and previously at Microsoft, managing healthcare and social services accounts. Hooi-Li's prior experience includes positions at Fujitsu as Regional Service Offering Manager, IBM as Sales Manager for Infrastructure Technology Services, and Hewlett-Packard as Sales Manager for the Singapore Government's SOE Project. Early career includes roles at NCS Group as Business Development Manager and consultant positions. Educational qualifications include a Bachelor of Information Technology from QUT and a Higher Diploma in Information Technology from the Asia Pacific Institute of Information Technology.