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Tomas Mendoza is a seasoned digital analyst with extensive experience in web analytics, performance marketing, and Google Ads. Currently serving as a Digital Analyst at Avenga and a Senior Technical Digital Analyst at Copilot Agency, Tomas has demonstrated expertise in designing and supporting web measurement architecture utilizing Google Analytics and Google Tag Manager. Previous roles include Senior Digital Analyst and Performance Marketing Manager at doinGlobal, Senior Digital Analyst - GTM & GA4 Specialist at Infracommerce Latam, and Performance Manager at Xcapit and 25Watts, where Tomas effectively executed and optimized digital marketing campaigns. Additionally, Tomas has contributed to digital marketing education as a Google Ads instructor at academiaDGT. Educational qualifications include a Licenciatura en Ciencias de la Computacion from Universidad Nacional de Córdoba and an Analista De Sistemas degree from Universidad Centro Occidental 'Lisandro Alvarado'.