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Michael Friedman has a wealth of experience in various companies such as Snapta, Group Delphi, Entertainment Lighting Services, 4Wall Entertainment, Xenotech-Strong Entertainment Lighting, Market Solutions, and Bausch & Lomb. With a Masters in International Economics from the University of Southern California, Michael currently holds the title of Sr. Vice President, Client Strategy at Snapta, focusing on event technology mix to achieve marketing success through engagement, social media amplification, and data collection. In past roles, Michael has specialized in business development, marketing, and sales within the live events and entertainment industry.