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Cheeho Choi started their work experience in 2008 at LG Household & Health Care, Ltd., where they held various roles including Researcher, R&D Manager, Senior R&D Manager, and Principal Researcher. During their time there, they conducted research on formulas and active ingredients for newly launching prestige brands and brought advanced technologies to the potential business by collaborating with third parties, colleges, and researchers.

In 2014, Cheeho Choi joined Intercos as the Skincare Innovation Responsible, a role they held until 2018. In 2019, they took on the position of Director Overseas Sales Export, where they were responsible for overseas sales and business planning, collaborating with regional offices to boost synergies.

In 2020, Cheeho Choi joined CTKCLIP as the VP Full Service HQ, and in 2022, they were promoted to Senior Vice President. In their current role, they manage sales, procurement, supply chain management, business planning, R&D, design, marketing, and the digital platform business unit.

Cheeho Choi has a diverse education history. Cheeho started with a Bachelor of Pharmacy (B.Pharm.) degree from Chungbuk National University, which they completed between 2003 and 2007. After that, they pursued a Master of Science (MS) degree in Pharmacology at the same university from 2007 to 2009. Later, in 2018 to 2019, Cheeho attended SDA Bocconi, where they obtained an MBA degree. In terms of additional certifications, they received a Pharmacist certification from the Ministry of Health and Welfare, Republic of Korea in March 2007.