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Carolyn Shelby is a seasoned digital marketing expert with extensive experience in search engine optimization (SEO) and web strategy. Currently serving as Principal SEO at Yoast since August 2023, Carolyn leads initiatives to enhance site visibility and user engagement while providing guidance to product teams on plugin development. As Managing Partner and Chief Strategist at CSHEL Search Strategies since October 2006, Carolyn oversees the delivery of tailored digital marketing solutions focusing on optimal web performance. Previous roles include Manager of SEO at Disney Media & Entertainment Distribution, Director of SEO at tronc, and Managing Partner at Lafayette Online LLC, among others, demonstrating a strong track record in elevating digital strategies and community engagement. Carolyn holds a degree from Purdue University.