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Sverre Flatby has an extensive career in the eHealth sector, currently serving as CEO of Omda since 2008, where the company is recognized as a leading provider of niche eHealth solutions in the Nordics. From 1998 to 2012, Sverre acted as Chairman for Morten Harket Business Management, facilitating the brand development of the pop band A-ha. Prior to Omda, Sverre held the CEO position at Forefront Innovation AS and played a significant role in its merger with CSAM Health in 2009. Earlier experience includes senior business development advisory roles at Pano Holding and leadership as CEO of Profdoc A/S, where Sverre transformed a small Norwegian software vendor into a comprehensive Nordic eHealth solutions company. Additional roles include IT advisor for Bærum Municipality and consultant work at Tifix. Sverre's academic background includes engineering in computers from Oslo and Akershus University College.