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Peter Cheong has a strong background in the food and beverage industry, with significant experience in leadership roles. Peter is currently the Chief Executive Officer of Crystal Jade Culinary Concepts Holding (Great China) Limited. Prior to this, they served as the Chief Operating Officer of Crystal Jade Group Holdings, where they managed the company's operations, set long-term directions and strategies, and provided leadership to the executive team. Peter also held the position of General Manager at Crystal Jade Culinary Concepts Holding, overseeing multiple regions and leading change management. Other notable roles include Director of Food and Beverage at Wynn Palace, Food and Beverage Director at JW Marriott Shenzhen Bao'an, and EAM Food and Beverage at Intercontinental Osaka. In addition, Peter has worked as a Consultant at Vintage Concepts and served as the Chief Operating Officer at Sir Hudson International. Peter began their career at The Hong Kong Jockey Club, where they held various managerial positions. Peter's expertise in the industry is further demonstrated by their role as the Director of Food and Beverage - Corporate at Raffles International Limited.

Peter Cheong has an Advanced Diploma in Business Administration from Informatics Hong Kong and a Diploma in Food & Beverage Management from SHATEC.