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Jesse is the CEO & founder of Cruz Street, a company dedicated to accelerating the business world’s implementation of data science as a method to understand customers, solve problems, and drive growth. Most recently Jesse served as SVP Advertising Solutions for Nurse.com where he led data transformation through new database technology and innovative digital advertising products. In his career Jesse has spearheaded launches of data services for the enterprise,and cutting-edge real-time data and predictive analytics solutions.