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Abby Tollefson is a marketing professional with extensive experience in community engagement and social media management. Currently serving as a Platform Specialist at Crumbl Cookies, Abby focuses on YouTube and TikTok, cultivating influencer relationships and analyzing product sentiment. Previous roles include Community Specialist at Crumbl Cookies, where market research influenced product decisions, and Social Media Assistant at VASA FITNESS, where Abby generated high-performing content that achieved over 20 million views. Abby's career also includes positions such as Marketing Specialist at Soapbox Agency, Co-Founder and Social Media Manager at Grungy Goat, and other roles in health and wellness. Abby holds a Bachelor's degree in Marketing from Brigham Young University - Idaho.