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Jeff Johnson has worked in a variety of roles throughout their career. Jeff started as an Instructor in the English Department at Brigham Young University in 1995. In 1999, they took on two roles at Meyer & Liechty, as Vice President of Design and Production Manager. That same year, they also began their own company, Jeff Johnson Creative, where they served as Director, Consultant, Writer, and Designer. In 2007, they joined Crucial Learning as the Sr. Director of Creative & Product Services.

Jeff Johnson attended Brigham Young University from 1987 to 1994, where they earned a B.A. in English. Jeff then returned to Brigham Young University from 1995 to 2000, where they earned an M.A. in English (language and linguistics). In 2004 and 2005, they attended the University of Utah, earning a Graduate Certificate in Integrated Marketing Communications. Finally, they attended Brigham Young University from 2009 to 2011, where they earned an MBA.