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Gonzalo Úrculo is the Cofounder and CEO of CrowdFarming, a company established in December 2017 that promotes a transparent and sustainable approach to food sourcing, allowing consumers to adopt trees, animals, or parts of gardens while receiving fresh produce directly from farmers and contributing to the reduction of food waste. Additionally, Gonzalo has been a Cofounder of Naranjas del Carmen since December 2010, a Farmer to Consumer (F2C) initiative that distributes products from an orange plantation in Valencia across Europe through the website naranjasdelcarmen.com, reflecting a commitment to cultivate only what is truly consumed.